TED Talks Daily How to choose clothes for longevity, not the landfill | Diarra Bousso
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Mar 21, 2024 
Diarra Bousso, a fashion designer from Senegal and founder of the sustainable brand D'arablu, tackles the urgent issue of clothing waste. She shares her personal journey toward sustainable practices rooted in the cultural value of longevity. Bousso discusses three sustainable principles that promote conscious consumption and co-creation with customers. She highlights innovative strategies like on-demand production to minimize waste while boosting profits, demonstrating that responsible fashion can benefit both the planet and the industry.
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Senegalese Clothing Culture
- Diarra Bousso's family in Senegal valued longevity in clothing.
- Her grandmother wore the same dresses for decades, demonstrating a sustainable mindset.
Waste in Fashion
- Overconsumption and overproduction drive fashion waste.
- Bousso aims to encourage conscious consumption for a modern customer.
Co-create with Customers
- Survey customers online to co-create designs, increasing ownership and reducing returns.
- Use newsletters, social media, and SMS to engage customers in a dialogue about their preferences.