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How to choose clothes for longevity, not the landfill | Diarra Bousso
Mar 21, 2024
Diarra Bousso, a fashion designer from Senegal and founder of the sustainable brand D'arablu, tackles the urgent issue of clothing waste. She shares her personal journey toward sustainable practices rooted in the cultural value of longevity. Bousso discusses three sustainable principles that promote conscious consumption and co-creation with customers. She highlights innovative strategies like on-demand production to minimize waste while boosting profits, demonstrating that responsible fashion can benefit both the planet and the industry.
10:47
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Quick takeaways
- Promoting conscious consumption through engaging customers in the design process to create desired clothing efficiently.
- Utilizing AI and mathematical processes to streamline design and production, reducing waste and embracing sustainable practices.
Deep dives
Sustainable Fashion Approach by DR. Blue
Fashion designer Dira Busso, inspired by a life-changing experience, founded the brand DR. Blue with a mission to produce clothing more responsibly. She promotes conscious consumption by engaging customers in the design process through online surveys to create desired clothing efficiently. By integrating AI and mathematical processes, they streamline the design and production, leading to reduced waste and sustainable practices.
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