In this engaging discussion, Melanie Shabangu-Katsaris, co-founder of Avask, dives into the exciting world of global e-commerce. She highlights the significant opportunities for sellers to expand into Europe, emphasizing the importance of understanding local regulations like VAT compliance. With a nod to the vibrant Amazon-seller community, Melanie shares memorable industry moments, including a Beyoncé concert. Ultimately, she outlines how her company simplifies the complexities of international compliance and logistics, supporting sellers to thrive across borders.
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question_answer ANECDOTE
Beyoncé Concert VIP Experience
Melanie shared a memorable experience of attending a Beyoncé concert in a VIP skybox with Kevin and others from the Amazon seller community.
This event highlights the close-knit and fun culture among Amazon sellers beyond just business.
insights INSIGHT
US vs Europe E-Commerce Differences
Selling in the US is simpler due to mature e-commerce infrastructure and easier tax registration compared to Europe.
Europe has complex VAT, customs, and multiple markets requiring more compliance but offers significant growth opportunities.
question_answer ANECDOTE
Personal VAT Refund Penalty Story
Kevin shared a personal story about losing $7,000 in VAT refund penalties at Chicago airport after shopping in Paris.
The story illustrates the importance of strict VAT compliance and customs regulations enforcement.
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Join us for an engaging and insightful conversation with Melanie Shabangu-Katsaris, co-founder of Avask, as we explore the vast opportunities in expanding global e-commerce. Melanie shares her expertise on why sellers should consider expanding their operations beyond their current markets, whether moving from the U.S. to Europe or vice versa. She provides an overview of how Avask supports sellers with critical aspects such as taxes, shipping, and compliance. We also reminisce about the close-knit nature of the Amazon-seller community, highlighted by memorable industry events like an unforgettable evening at a Beyoncé concert.
Listen in as we navigate the complex landscape of global e-commerce regulations, focusing on the differences between selling on Amazon in the U.S. versus Europe. Melanie sheds light on the regulatory challenges sellers face, including VAT registration and customs documentation, and explains why the maturity of the U.S. market often leads American and Chinese sellers to prioritize it over Europe. Despite these challenges, Melanie emphasizes the significant opportunities available in Europe and offers valuable insights to encourage more sellers to expand internationally.
Finally, we discuss the comprehensive services Avask offers to help sellers achieve international compliance, particularly in the UK and Europe. From VAT compliance to the Extended Producer Responsibility (EPR) eco-contribution, Melanie explains how Avask simplifies these complexities for sellers. We also touch on recent changes in European regulations, such as Amazon's new VAT on Amazon initiative, and how Avask collaborates with Amazon to ensure seamless compliance for sellers. This episode is a must-listen for anyone looking to broaden their e-commerce horizons with expert guidance from Avask.
In episode 412 of the AM/PM Podcast, Kevin and Melanie discuss:
00:00 - Expanding Global E-Commerce With Avask
02:42 - VIP Experience at Beyonce Concert
08:01 - Leveraging Technology for Business Growth
13:59 - Navigating Global E-Commerce Regulations
18:37 - Marketplace Regulations
20:24 - Navigating European E-Commerce Tax Regulations
23:29 - Amazon's Market Expansion in Europe
27:16 - EU VAT Compliance Regulations Impact Sellers
32:11 - International Tax Compliance and Reporting
34:23 - Navigating International Tax and E-Commerce
36:48 - Declaring Taxes and Customs
42:33 - Expanding International E-Commerce Compliance
AM/PM Podcast