In this engaging discussion, Melanie Shabangu-Katsaris, co-founder of Avask, dives into the exciting world of global e-commerce. She highlights the significant opportunities for sellers to expand into Europe, emphasizing the importance of understanding local regulations like VAT compliance. With a nod to the vibrant Amazon-seller community, Melanie shares memorable industry moments, including a Beyoncé concert. Ultimately, she outlines how her company simplifies the complexities of international compliance and logistics, supporting sellers to thrive across borders.