MLOps.community The Era of AI Agents in Marketing // Joel Horwitz // #337
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Sep 1, 2025 Joel Horwitz, a Growth Engineer at Neoteric3D, discusses the transformative role of AI agents in marketing. He highlights how tools like Clay are enabling hyper-personalized campaigns, redefining the role of GTM teams from mere marketers to builders. The conversation delves into modernizing lead qualification, emphasizing the importance of human connections alongside AI. Joel also addresses the game-changing potential of large language models in strategies like SEO and Google AdWords management, showcasing innovative approaches to engage clients.
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Agentic AI Enables Higher-Quality Marketing
- Agentic AI moves marketing from quantity to high-quality, personalized interactions across channels.
- Joel Horwitz argues these experiences now outperform manual marketing and create deeper buyer engagement.
Personalized Outreach Examples
- Joel describes using Clay to detect intent signals like trials or job posts and then craft bespoke outreach.
- He shared creating personalized memes and even using a founder's recorded voice for prospect outreach.
Emulating SDRs With Agents
- Joel maps a sales rep's daily workflow and recreates it with AI agents to scale research and outreach.
- The agents emulate SDR work like checking LinkedIn and account signals to automate operational research.