The Era of AI Agents in Marketing // MLOps Podcast #337 with Joel Horwitz, Growth Engineer at Neoteric3D.
Join the Community: https://go.mlops.community/YTJoinIn
Get the newsletter: https://go.mlops.community/YTNewsletter
// Abstract
We’re entering a new era in marketing—one powered by AI agents, not just analysts. The rise of tools like Clay, Karrot.ai, 6sense, and Mutiny is reshaping how go-to-market (GTM) teams operate, making room for a new kind of operator: the GTM engineer. This hybrid role blends technical fluency with growth strategy, leveraging APIs, automation, and AI to orchestrate hyper-personalized, scalable campaigns. No longer just marketers, today’s GTM teams are builders—connecting data, deploying agents, and fine-tuning workflows in real time to meet buyers where they are. This shift isn’t just evolution—it’s a replatforming of the entire GTM function.
// Bio
Joel S. Horwitz has been riding the data wave since before it was cool—literally. He spoke at Spark Summit back in 2014 and penned a prescient piece for MIT Tech Review on data science and machine learning before they became boardroom buzzwords. A former big tech executive turned entrepreneur, Joel now runs Neoteric3D (N3D for short), a digital design and data growth agency that helps brands scale with smarts and style. When he’s not architecting next-gen growth strategies, you’ll find him logging long miles on the trail or coaching his sons’ soccer and baseball teams like a champ.
// Related Links
Website: https://www.neoteric3d.com
~~~~~~~~ ✌️Connect With Us ✌️ ~~~~~~~
Catch all episodes, blogs, newsletters, and more: https://go.mlops.community/TYExplore
Join our Slack community [https://go.mlops.community/slack]
Follow us on X/Twitter [@mlopscommunity](https://x.com/mlopscommunity) or [LinkedIn](https://go.mlops.community/linkedin)]
Sign up for the next meetup: [https://go.mlops.community/register]
MLOps Swag/Merch: [https://shop.mlops.community/]
Connect with Demetrios on LinkedIn: /dpbrinkm
Connect with Joel on LinkedIn: /joelshorwitz
Timestamps:
[00:00] Joel's preferred coffee
[00:53] Agentic workflows in marketing
[04:26] Agentic AI vs big data
[08:24] Creative outreach automation
[13:08] LLMs in marketing optimization
[17:36] Traffic relevance
[23:36] End-to-end AI workflow
[28:10] AI in task automation
[32:08] AI systems architecting
[38:00] AI vs Thought Leadership
[43:10] AI as sparring partner
[45:22] AI shifts human roles
[48:23] Wrap up
