Joel Horwitz

Joel Horwitz, a Growth Engineer at Neoteric3D, discusses the transformative role of AI agents in marketing. He highlights how tools like Clay are enabling hyper-personalized campaigns, redefining the role of GTM teams from mere marketers to builders. The conversation delves into modernizing lead qualification, emphasizing the importance of human connections alongside AI. Joel also addresses the game-changing potential of large language models in strategies like SEO and Google AdWords management, showcasing innovative approaches to engage clients.