All Things Policy Sportspreneurship: Narrating Those Untold Stories
Jul 8, 2025
Arshi Yasin, founder and CEO of The Bridge, shares her remarkable journey in sports media, advocating for voices often overlooked, especially beyond men's cricket in India. She discusses the evolution of her platform that champions diverse sports narratives. The conversation highlights the glaring gaps in public awareness about athletes outside cricket, strategies for promoting inclusivity, and the entrepreneurial mindset needed to navigate challenges in sports infrastructure. Arshi's insights inspire a new movement that emphasizes storytelling as a tool for social change.
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From Small Town to Sports Media
- Arshi Yasin's passion for sports started from her small-town upbringing where sports built her confidence, especially as a girl.
- She transitioned from engineering to media entrepreneurship driven by a desire to tell untold sports stories outside men's cricket.
Challenges in Diverse Sports Coverage
- Covering 40+ diverse sports requires a team with specialized expertise for each sport.
- Finding people passionate about non-cricket sports was the biggest challenge due to India's cricket dominance.
Adapt Content for Each Channel
- Tailor digital content to fit platform-specific formats and algorithms for maximum engagement.
- Use different content strategies across Instagram, YouTube, and other social media channels.
