Sportspreneurship: Narrating Those Untold Stories
All Things Policy
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Transforming Sports Media for Social Change
This chapter examines the founding and evolution of The Bridge, a digital platform dedicated to amplifying underrepresented voices in sports, particularly beyond men's cricket in India. It delves into the personal journey of an entrepreneur, discussing how their experiences as a female athlete inspired them to create a diverse sports media landscape focused on storytelling and inclusivity. The chapter highlights the challenges faced in promoting various sports, the importance of teamwork, and the strategies necessary for building a sustainable business model in this competitive field.
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