Arshi Yasin

Arshi Yasin, founder and CEO of The Bridge, shares her remarkable journey in sports media, advocating for voices often overlooked, especially beyond men's cricket in India. She discusses the evolution of her platform that champions diverse sports narratives. The conversation highlights the glaring gaps in public awareness about athletes outside cricket, strategies for promoting inclusivity, and the entrepreneurial mindset needed to navigate challenges in sports infrastructure. Arshi's insights inspire a new movement that emphasizes storytelling as a tool for social change.