The Game with Alex Hormozi Helping a Personal Stylist Scale Past $3M | Ep 829
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Jan 24, 2025 
In this engaging discussion, Ashley Capps, founder of AC Styles, shares her journey in the world of personal styling. She highlights strategies for scaling her business beyond $3M by targeting high-income clients. Ashley dives into the importance of understanding lifestyle-based fashion transformations and maximizing lead generation. She shares insights on optimizing sales calls and the power of manual outreach. Additionally, Ashley emphasizes the significance of personal branding and content creation for long-term business growth.
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Qualifying Leads
- Create specific qualifying questions related to your lead magnet.
- This improves lead quality and follow-up effectiveness.
Hidden Potential
- Ashley's high show-up and close rates indicate she's attracting highly motivated clients.
- A better lead magnet could increase sales by 5-10x.
Lead Magnet Strategy
- Create a simple, risk-free, easy, and fast lead magnet.
- An example is a guide matching skin tone/hair/eye color to ideal clothing colors.