Leveling Up with Eric Siu
Leveraging the Most Valuable Audiences For Your Brand with Greg Lansky
Sep 9, 2023
Entrepreneur Greg Lansky discusses capturing customer attention, building brands, and leveraging emotional niches for marketing. He shares anecdotes on connecting with audiences emotionally and utilizing intellectual data for engagement.
13:14
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Identify niches with emotional intensity for business success.
- Earn attention by genuinely connecting with audience emotions.
Deep dives
Finding Niches with Emotional Intensity
To succeed in business, the key is to find niches with emotional intensity according to the podcast. Traditional approaches targeting a broad audience with cheap content may not work in a world filled with spoiled consumers having numerous free choices. By identifying niches with highly opinionated conversations and strong emotions, such as those seen in specialized forums or social media posts, engagement is already built in. These emotional niches not only attract fanatical followers who promote products for free but also offer opportunities to address unmet emotional needs within the market.
