Finding Niches with Emotional Intensity and Earning Attention in Entrepreneurship

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

• [00:00] - Find niches with emotional intensity when building your business
• [02:46] - Here’s why these kinds of niches are valuable for marketing
• [04:00] - Greg Lansky shares an anecdote about capturing your consumer's attention
• [08:00] - Three ways you can get attention for your brand/product
• [10:30] - Leveraging intellectual data to connect with your audience 

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