Domain Name Wire Podcast A necessary rebrand – DNW Podcast #566
Dec 22, 2025
Perry Rosenbloom, an entrepreneur and domain investor who founded Motion, shares his journey of rebranding to LaunchBay. He discusses the pitfalls of his initial choice, motion.io, which faced trademark issues. Perry details the search for the right name, acquiring LaunchBay for about $30K, and the positive reception from customers and team members. He offers valuable advice on choosing defensible names and highlights the importance of early trademark consultation. Join him as he reflects on lessons from the rebranding process!
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Bought Motion.io, Then Rebranded
- Perry bought motion.io and launched his business on it three years ago. He later decided to rebrand away from Motion due to issues with the generic name and trademark risk.
TLDs Don't Cure Trademark Risk
- Trademark law treats the bare name 'Motion' as potentially enforceable even if you use a different TLD like .io. Perry learned .io is not a meaningful legal distinguisher against established trademarks.
Use Marketplaces And Filters To Find Names
- Search marketplaces like Adam and BrandBucket with filters to surface names in your budget and feeling. Narrow candidates, then run trademark checks before committing.