Perry Rosenbloom

Perry Rosenbloom, an entrepreneur and domain investor who founded Motion, shares his journey of rebranding to LaunchBay. He discusses the pitfalls of his initial choice, motion.io, which faced trademark issues. Perry details the search for the right name, acquiring LaunchBay for about $30K, and the positive reception from customers and team members. He offers valuable advice on choosing defensible names and highlights the importance of early trademark consultation. Join him as he reflects on lessons from the rebranding process!