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Build a Business That Works for You (and Your Brain)

May 7, 2024
Annie P Ruggles, the creative force behind Quirk Works Consulting, and Deanna Seymour, a vibrant branding specialist, share their unique entrepreneurial journeys. They discuss the power of embracing authenticity in business and how it can attract the right audience. Deanna reveals her colorful approach to branding, while Annie talks about evolving her brand identity to be more inclusive. Together, they explore overcoming rejection sensitivity and the impact of perfectionism, encouraging listeners to celebrate their individuality for true business success.
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ANECDOTE

Rainbow Bathing Suit Inspiration

  • Deanna Seymour's first brand was based on imitating others and wasn't successful.
  • Inspired by a rainbow bathing suit, she chose those colors as her brand colors, leading to a successful pivot.
ADVICE

Brand Building

  • Choose brand colors and fonts you love, regardless of trends.
  • Branding should reflect your personality, allowing for flexibility within established guidelines.
INSIGHT

Polarizing Choices

  • Polarizing choices based on personal joy attract a niche audience.
  • While it may alienate the masses, it resonates with those seeking something new and unconventional.
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