Annie P Ruggles, the creative force behind Quirk Works Consulting, and Deanna Seymour, a vibrant branding specialist, share their unique entrepreneurial journeys. They discuss the power of embracing authenticity in business and how it can attract the right audience. Deanna reveals her colorful approach to branding, while Annie talks about evolving her brand identity to be more inclusive. Together, they explore overcoming rejection sensitivity and the impact of perfectionism, encouraging listeners to celebrate their individuality for true business success.