Product Thinking
Episode 217: Behind the Scenes of Pendo’s Product Operations Evolution with Jessica Soroky
Apr 2, 2025
Jessica Soroky, Senior Director of Product Operations at Pendo, discusses the evolution of product operations in tech. She shares insights on transforming Scrum Masters into holistic Program Managers, enhancing cross-department collaboration. The conversation shifts to leveraging AI to alleviate data burdens, allowing product managers to focus on strategic decisions. Jessica emphasizes the need for proactive engagement and the importance of aligning data insights with customer needs to drive innovation and optimize product launches.
40:09
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Quick takeaways
- Pendo's transition from Scrum Masters to program managers has enhanced cross-functional collaboration and empowered teams to oversee the entire product lifecycle.
- The integration of AI in Pendo's product operations streamlines data processing, enabling product managers to focus on strategic decision-making and customer value.
Deep dives
Transforming Product Operations
The transition from Scrum Masters to program managers was a significant change for the product operations team at Pendo. This shift aimed to foster a more collaborative approach and to redefine roles to avoid overlapping responsibilities that had previously caused communication issues. By empowering program managers to oversee the product lifecycle from ideation to customer engagement, the organization enhanced its ability to respond to customer needs effectively. This transition also encouraged deeper cross-functional collaboration, leading to stronger relationships between teams and improved product outcomes.
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