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OMR Podcast
Spotify-Europachef Michael Krause (#687)
Apr 10, 2024
Europa-Chef von Spotify, Michael Krause, spricht über die neue Podcast-Strategie, aufkommende Musikrichtungen, den Digital Markets Act, flexible Homeoffice-Regelungen, und den umstrittenen Podcast Hoss & Hopf. Diskussion über Wachstum, Herausforderungen, neue Anlagemöglichkeiten, Live-Musik, Podcast-Markt, Personalberatung, zukünftiges Wachstum von Spotify und Trends im Audio-Markt.
01:11:32
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Quick takeaways
- Spotify konzentriert sich weiterhin auf Jugendkultur, um auch ältere demografische Gruppen anzusprechen.
- Spotify öffnet sich für alle Podcast-Ersteller und fördert Partnerschaften anstatt Exklusivität.
Deep dives
Spotify's Focused Marketing Strategy on Youth Culture
Spotify's continued marketing focus on Gen Z and teenagers, despite their already significant presence on the platform, stems from the aspirational nature of being where youth culture thrives. By maintaining relevance in pop culture, Spotify aims to attract older demographics seeking cutting-edge content and staying away from traditional approaches like older-targeted advertisements.
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