The Marie Forleo Podcast 168 - Seth Godin Shares Marketing Strategies That Work
Oct 1, 2019
Seth Godin, a renowned author and entrepreneur, shares insights from his latest book, 'This Is Marketing'. He stresses that marketing should focus on making meaningful changes rather than just promoting products. Godin emphasizes the importance of connecting with a small, dedicated market to deepen relationships. He also discusses how to embrace criticism constructively, differentiate between feedback and advice, and highlights the transformative power of writing in business success. Expect brilliant, counterintuitive marketing strategies that challenge conventional thinking!
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Marketing Is Change Making
- Marketing is about making change happen, not just making products.
- Impact only occurs when you change someone for the better through your offering.
Power of Smallest Viable Audience
- Serving the smallest viable audience is more powerful than reaching everyone.
- Specific focus respects customers' humanity and helps build deeper connections.
Simple Three-Sentence Marketing Template
- Use a simple marketing template to clarify your audience, their beliefs, and promised outcomes.
- This approach makes marketing more empathetic and purposeful.
