TED Business A simple way to inspire your team | David Burkus
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Mar 18, 2024 
Discover how to inspire your team by focusing on purpose and impact, using personal stories to motivate employees, and recognizing individual beneficiaries of work. Learn about Paycom Betty for handling payroll errors and the impact of David Burkus' Ted X talk on teaching business students.
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KPMG's Initial Efforts
- KPMG's leadership tried to improve low morale with standard methods like perks and pay increases, but these efforts plateaued.
- Then, they launched the "We Shape History" campaign, sharing stories of KPMG's historical impact, which slightly improved morale.
Purpose-Driven Motivation
- Employees aren't inspired by mission statements but by understanding who their work benefits.
- Focus on the "who" instead of the "why" to motivate your team.
Call Center Study
- Researchers studied a university call center with high turnover where employees felt unappreciated.
- Letting employees interact with scholarship recipients dramatically increased their motivation and performance.