This chapter explores how a leading accounting firm transformed low employee morale by highlighting their involvement in historical events through the 'We Shape History Campaign', shifting the perception of their work from mundane to purposeful.
Using paychecks, perks and carefully worded mission statements plastered on posters, companies are on a never-ending quest to find what drives morale at work. An underappreciated solution lies in the answer to one simple question, says management researcher David Burkus. With notable examples backed by decades of success, he presents a clear path to inspiring your team — and finding your purpose at work. After the talk, Modupe reveals how she motivates herself.