757: Is Supplier Relationship Management the Key to Procurement’s Success? W/ Oliver Jones
Dec 2, 2024
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Oliver Jones, Director of Procurement at H&Z Management Consultancy, dives deep into the essence of supplier relationship management (SRM). He emphasizes how successful procurement relies on strong relationships rather than just contracts. Jones discusses overcoming common challenges in SRM, linking metrics like risk management and ESG to supplier engagement. He also shares insights on the ideal center-led operating model and strategic supplier segmentation, showing how prioritizing relationships elevates procurement effectiveness and drives overall business success.
Supplier relationship management is essential for procurement success, as it fosters value delivery through improved supplier engagement and operational performance.
A structured approach to categorizing suppliers by tiers enables procurement teams to prioritize relationships and ensure effective engagement with key suppliers.
Deep dives
The Importance of Supplier Relationship Management
Supplier relationship management (SRM) plays a crucial role in enabling procurement efforts to drive value beyond mere savings. It emphasizes the need for firms to engage suppliers effectively, which can lead to improved operational performance and risk management. In regulated industries like financial services, adequately managing third-party risks becomes increasingly important, requiring strong engagement with suppliers and a focus on building long-term relationships. By recognizing that significant portions of expenditure are tied to suppliers, organizations can shift their strategies toward valuing these relationships, ultimately enhancing their overall business performance.
Embedding SRM in Procurement Practices
To successfully integrate SRM into procurement, a robust operating model is necessary that extends beyond just contracting. Procurement functions should encompass the entire procurement cycle, including contract management and ongoing supplier engagement. This holistic view allows procurement to prioritize relationship management and maintain accountability throughout the supplier lifecycle. The emphasis should be on moving from viewing SRM as an afterthought to making it a core component of procurement strategy, thus enabling better collaboration between all business functions involved.
Segmenting Suppliers for Effective Management
Effective supplier management necessitates a structured approach to segmenting suppliers based on their importance to the business. A common practice involves categorizing suppliers into tiers (e.g., Tier 1, Tier 2) according to their value, criticality, and risk. This segmentation helps in prioritizing engagement efforts, ensuring that key suppliers receive the attention they need for successful partnerships. Clear guidelines and regular reassessments of supplier categories can help organizations avoid the pitfalls of misclassification and ensure efficient management of relationships.
Navigating Power Dynamics in Supplier Relationships
Understanding power dynamics is essential for nurturing supplier relationships in procurement. Often, procurement professionals focus heavily on negotiating from a position of power, which can undermine long-term relationship-building efforts. Striking a balance between leveraging power for negotiations and fostering cooperation is crucial, particularly in today’s market where suppliers may wield significant influence. Emphasizing cooperation and communication can lead to mutually beneficial outcomes, enhancing the overall effectiveness of procurement initiatives and ensuring that suppliers remain committed partners.
“If you want to be a customer of choice, it's not going to come down to the contract, it's going to come down to the relationship, even at the individual level.” - Oliver Jones, Director (Procurement) for H&Z Management Consultancy
Procurement may be a highly tech-driven function – and growing ever more so by the day – but at its core, the quality of procurement’s relationships with internal stakeholders and suppliers ultimately determine their success or failure for the business.
In this episode, Philip Ideson speaks with Oliver Jones, Director (Procurement) for H&Z Management Consultancy, about why the “relationship” part of supplier relationship management (SRM) is vital for procurement’s ability to deliver value to the business. He also shares his perspective on how procurement can overcome some of the more common obstacles to creating strong relationships, but why, in the end, it’s well worth the effort – for procurement, for suppliers, and for the business in general.
They also discuss:
How multiple metrics of procurement’s success – like risk management, ESG, or value beyond savings – are all tied back to (and dependant on) supplier relationship management
Why the ‘center-led’ operating model is the optimal framework to enable successful supplier relationship management
Best practices for dividing procurement’s focus and prioritization among tier 1, tier 2, and tier 3 suppliers