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Pre-Industrial Commerce
- Before the industrial age, people bought goods directly from the maker, fostering personal connections.
- The industrial age introduced retailers, creating a disconnect between producers and consumers.
800 Number Revolution
- The 800 number, invented in 1980, revolutionized customer interaction by making calls free.
- Its scalability allowed businesses to connect with consumers directly at a large scale.
FedEx and 800 Numbers
- Federal Express's success was largely due to the 800 number.
- It enabled them to coordinate pickups efficiently without relying on retailers.