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Akimbo: A Podcast from Seth Godin
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How to Buy 12 Records for a Penny on TV
Columbia record club frequently ran ads in the parade magazine on sundays. The ad would be a full page outlining all the records you could get ith a little coupon on the bottom. You'd painstakingly write down the six digit code number of each one of the records, put your name and address, tape a penny to it and mail it the columbia record club. It was a way to pay for itself as the culture was changed.
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