Data Archives - Software Engineering Daily

Making Data-Driven Decisions with Soumyadeb Mitra

Jul 11, 2023

In this episode, Soumyadeb Mitra, the founder and CEO of RudderStack, discusses the importance of activating all your data, challenges of integrating different data sources, and building a data-driven culture. They also explore the concept of Customer Data Platforms (CDPs) and the benefits of cloud-native warehouse consolidation. Additionally, they delve into the intersection of generative AI and business, a real business case driving LTV for WISE with data, customer data privacy and compliance, and building better products in existing markets.

50:45

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Episode guests

Soumyadeb Mitra

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Episode notes

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Quick takeaways

Activating all customer data enables businesses to develop more sophisticated use cases and leverage the full potential of their data.

RutterStack's warehouse-native CDP helps businesses overcome the challenges of integrating different data sources and gain a comprehensive view of their customers.

Building a data-driven culture is crucial for organizations, and RutterStack simplifies the process by providing a golden customer record and enabling data-driven decision making.

Deep dives

Importance of Activating Customer Data

It is crucial for businesses to activate all of their customer data beyond sales and outbound marketing. This involves exposing customer data to data analysts and scientists to develop more sophisticated use cases such as marketing attribution, churn prediction, and product recommendations. RutterStack helps businesses collect, unify, and activate customer data from various sources, enabling them to leverage the full potential of their data.

Introduction

2min

Introducing Soma Mitra and RutterStack

3min

Understanding Customer Data Platforms and the Challenges they Face

7min

Cloud-Native Warehouse Consolidation

20min

Generative AI and Business

8min

Real Business Case: Driving LTV for WISE with Data

2min

Customer Data Privacy and Compliance

2min

Building Better Products in Existing Markets

5min

RudderStack is a warehouse-native customer data platform (CDP) that helps businesses collect, unify, and activate customer data from all their different sources.
In today’s episode, we’re talking to Soumyadeb Mitra, the founder and CEO of RudderStack.
We discuss the importance of activating all your data, how RudderStack can help you activate your data, the challenges of integrating different data sources and how to build a data-driven culture in your organization.

Full disclosure: RudderStack is a sponsor of Software Engineering Daily.

Starting her career as a software developer, Jocelyn Houle is now a Senior Director of Product Management at Securiti.ai, a unified data protection and governance platform. Before that, she was an Operating Partner at Capital One Ventures investing in data and AI startups. Jocelyn has been a founder of two startups and a full life cycle, technical product manager at large companies like Fannie Mae, Microsoft and Capital One. Follow Jocelyn on LinkedIn or Twitter @jocelynbyrne.