Data Archives - Software Engineering Daily cover image

Making Data-Driven Decisions with Soumyadeb Mitra

Data Archives - Software Engineering Daily

CHAPTER

Understanding Customer Data Platforms and the Challenges they Face

This chapter explores the concept of Customer Data Platforms (CDPs) and their role in collecting and organizing customer data. It discusses the challenges of fragmented data and the limitations of CDPs in accessing all relevant customer data. The speakers also delve into the difficulties of leveraging rich data for training machine learning models and highlight the importance of combining different types of data.

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