In this episode, Soumyadeb Mitra, the founder and CEO of RudderStack, discusses the importance of activating all your data, challenges of integrating different data sources, and building a data-driven culture. They also explore the concept of Customer Data Platforms (CDPs) and the benefits of cloud-native warehouse consolidation. Additionally, they delve into the intersection of generative AI and business, a real business case driving LTV for WISE with data, customer data privacy and compliance, and building better products in existing markets.