Different stages of brand strategy

Brands go through different stages and need to focus on different aspects in each stage. In the early stages, brands should be malleable and iterate based on feedback, focusing on product market fit. As brands enter the market, it becomes important to bring clarity to what the company does and explain the product in simple and engaging terms. As competition arises, brands should emphasize differentiation in how they do things. In the mature stage, brands should focus on their why and connect with consumers on an emotional level.