Let's talk branding

How brands grow up with James Hurman

Sep 2, 2023
Guest
James Hurman
James Hurman, brand strategy expert, discusses the different lifestages of a brand and the importance of aligning external representation with internal values. The podcast explores brand architecture challenges, the brand building mindset of successful companies like Liquid Death and Patagonia, and the integration of purpose into brand strategies. It also delves into messaging, channels, ROI, scaling up challenges, and marketing routes for growth.
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Chapters
Transcript
Episode notes
1
Introduction
00:00 • 3min
2
Brand Architecture and Challenges
03:01 • 17min
3
Brand Building Mindset: Lessons from Liquid Death and Patagonia
20:04 • 5min
4
Exploring Purpose and Its Relation to Differentiation and Distinctiveness
25:03 • 4min
5
Exploring Messaging, Channels, and ROI in Reaching a Broader Audience
29:02 • 4min
6
The Challenges of Scaling Up and Routes for Marketing
32:54 • 6min