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4min chapter
How brands grow up with James Hurman
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Exploring Messaging, Channels, and ROI in Reaching a Broader Audience
Exploring the importance of messaging and channels in reaching a broader audience and proving the ROI, this chapter discusses the shift from harvesting existing demand to targeting future demand. It highlights the art of media planning and the different channels that can be used, such as linear television, social media, and billboards.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode