Brand Building Mindset: Lessons from Liquid Death and Patagonia

We talk about

* The different lifestages of a brand and what it should focus on (product, brand, demand gen, …)

* Harvesting current demand vs generating future demand.

* Full transcript available on Substack

Important links

* James his agency, Previously unavailable (Great work)

* Future demand, the book we discuss

* Watch the video interview here

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