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5min chapter
How brands grow up with James Hurman
Let's talk branding
Brand Building Mindset: Lessons from Liquid Death and Patagonia
This chapter explores the brand building mindset of companies like Liquid Death and Patagonia, emphasizing the importance of authenticity and uniqueness. It also discusses challenges in applying successful marketing strategies to other brands and highlights Liquid Death's advantage of entering a mature market.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode