Human-Centered Book Marketing: Embracing Marketing as a Connection to Individuals

Human-centered book marketing emphasizes connecting with readers as individuals rather than focusing on a broader audience. This approach reframes marketing as a way to genuinely engage with people, fostering a sense of enjoyment in the process. By viewing marketing as a personal connection, authors can find the platform that suits them best and aligns with their unique style. The daily work of an author involves focusing on building these individual connections over time, rather than just during specific launch periods.