Behind the Scenes: How Social Media Examiner Does Marketing
Mar 14, 2024
41:43
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Discover how Social Media Examiner evolved their marketing over time through launching a membership product, selecting and training experts for exclusive content, and embracing innovations in community building. Explore the evolution of their marketing strategy, challenges faced in community building, and the shift towards positive language for sales success amidst rapid industry changes.
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Quick takeaways
Evolution of subscription models from monthly to annual fosters long-term commitment.
Shift in messaging focus towards community-centric language enhances user engagement.
Transition to personalized community space with multi-channel communication options boosts interaction.
Dynamic marketing strategies include seasonally varying price structures and year-round availability.
Collaborate with industry experts like Malina Palmer for innovative marketing solutions within the society.
Deep dives
Evolution of the Society through Behind-the-Scenes Insights
Discover the inception story of the Social Media Marketing Society through Ali Kelly's journey from attending social media marketing world events to joining Social Media Examiner. Learn how her innovative approach with fun ribbons at conferences and holding rocks symbolized the spirit of the society's foundation, fostering a deep sense of community and belonging.
Impactful Tranformations with Membership Structure
Uncover the strategic shift in subscription models within the Social Media Marketing Society, moving from monthly to quarterly and annual subscriptions. This change offers extended trial periods for users to explore and appreciate the community's value, enhancing long-term commitment and reducing churn rates effectively.
Refined Marketing Strategies for Community Engagement
Explore the evolution in messaging focus within the society's marketing campaigns. Delve into a shift towards community-centric messaging highlighting the camaraderie among marketers seeking professional development. Embrace language transformations hinting at embracing change and inviting users to envision an enriching journey within the society.
Enhanced User Experience and Engagement Platforms
Examine the transition from Facebook groups to an interactive and personalized community space within the society, offering multi-channel communication options. Discover features like topic-based channels, voice and video call integrations, integration with Zoom for seamless meetups, email notifications, searchable membership directories, and mobile app notifications enhancing user interactions.
Adaptive Marketing Approaches and Continuous Learning Resources
Unveil the societal marketing's dynamic strategies focusing on seasonally varying price structures and year-round availability. Understand the concept of scarcity play during sales seasons, driving urgency and discounts. Embrace a shift towards year-round marketing and leverage the evolution of messaging to resonate with marketers navigating the ever-changing digital landscape.
For Further Information
For detailed insights and joining the Social Media Marketing Society to elevate your marketing experience, visit smmarketingsociety.com. Stay updated on the latest podcast episodes, trends, and community interactions by following Social Media Examiner's platforms and exploring additional shows to enhance your marketing prowess.
Extensive Community Benefits and Educational Insights
Discover the comprehensive support and educational revelations within the Social Media Marketing Society through diverse training sessions, expert guidance, and a thriving community of like-minded marketers aspiring for growth and innovation. Engage with exclusive training workshops, enriching discussions, and networking opportunities year-round.
Future-Focused Networking and Expert Engagements
Engage in forward-thinking collaborations and interactions with renowned experts like Malina Palmer within the Social Media Marketing Society. Embrace a visionary approach to marketing challenges and stay ahead of industry trends by participating in live training sessions, interactive workshops, and invaluable networking opportunities.
Stay Connected and Empowered
Harness the power of community-driven marketing initiatives and transformative educational resources by joining the Social Media Marketing Society's vibrant ecosystem. Stay empowered with continuous learning, collaborative engagements, and expert insights, shaping your marketing journey for sustained growth and enhancement.
Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? To go behind the scenes to explore how we market one of our products—the Social Media Marketing Society, I interview Ali Kelly.
