
Ali Kelly
Marketing expert at Social Media Examiner
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Mar 14, 2024 • 42min
Behind the Scenes: How Social Media Examiner Does Marketing
Discover how Social Media Examiner evolved their marketing over time through launching a membership product, selecting and training experts for exclusive content, and embracing innovations in community building. Explore the evolution of their marketing strategy, challenges faced in community building, and the shift towards positive language for sales success amidst rapid industry changes.