B2B Growth
Coca-Cola launches a B2B media brand
Jun 11, 2024
Discussing the launch of Coca-Cola's B2B media brand, focusing on personalized engagement, data-driven insights, and thought leadership. Exploring the importance of creating impactful content, visual branding strategies, and the potential for media growth.
15:52
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Personalized approach crucial for audience engagement in B2B media branding.
- Foundational research and data-driven insights essential for successful content creation in B2B media branding.
Deep dives
Coca-Cola Launches Media Brand for Retail Partners
Coca-Cola recently launched a media brand named Coca-Cola Lens, aimed at providing data-backed insights and industry trends for food service operators and retailers. This brand offers thought leadership articles authored by internal subject matter experts covering topics like premium water growth, multicultural consumer purchasing power, and digital ordering impact. With a library of articles supplemented by data from various sources, the platform focuses on revenue-driving guidance and serves as a valuable resource for industry professionals.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
