Discussion on the launch of a B2B media brand and brand strategy

Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it?

Join as we discuss:

• The need for a personalized approach to engage your audience
• The need for foundational research and data-driven insights to support your content
• Thought leadership and brand building through media content

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Link to Post discussed in this episode: https://www.coca-colalens.com

Press release:
https://www.coca-colacompany.com/media-center/new-platform-offers-retail-and-restaurant-partners-data-backed-insights-and-industry-trends-through-a-uniquely-coca-cola-lens