Startups For the Rest of Us TinySeed Tales 4 | A Bug in the Funnel and Giving Up Control
Nov 14, 2019
Crag Hewitt, associated with Castos, shares insights on his new hire and a breakthrough in the onboarding process. The conversation explores the struggles of managing a growth stagnation due to a significant bug affecting signups. Crag discusses his evolving marketing strategies, the transition from skepticism to promising conversions, and preparing for collaboration with a seasoned marketer. He opens up about the emotional challenges of delegating responsibilities in a growing business, ultimately embracing the relief and excitement of empowering new team members.
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Bug in the Funnel
- Castos had a bug in its signup process, impacting growth for weeks.
- Craig Hewitt found and fixed the bug, leading to higher growth rates than before.
Minor Setback
- Flatlining growth due to bugs is a minor setback in the long run.
- These problems become learning experiences and are part of the startup journey.
Balancing Stability and Velocity
- Balance a stable product with rapid feature releases.
- Don't panic when bugs arise, focus on process improvement over blame.