Advertisers love podcast ads more than ever

Jul 1, 2025

Advertisers are increasingly enthusiastic about podcast ads, indicating a growing market. A recent study suggests brands should allocate 5% of their budget to podcasting. The rise of open video podcasting is also on the horizon, with Podpage introducing new support features. Additionally, PodWoman, a key event for women in podcasting, is returning to Madrid for its first in-person gathering, aiming to foster connections and inspire creators in the industry.

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INSIGHT

Growing Interest in Podcast Ads

Advertisers are more interested in podcast ads than ever and are increasing their usage.
Despite this, most brands are only starting with small budgets and should ideally allocate 5% of their total advertising spend to podcasts.

INSIGHT

HLS Support Advances Video Podcasting

Podpage now supports HLS podcasts, signaling advancement toward open video podcasting.
This format offers various benefits that could change how podcasts are consumed and shared.

ANECDOTE

PodWoman's First In-Person Event

PodWoman event in Madrid is returning for its third year with its first in-person edition.
The Spanish-language event focuses on women in podcasting with talks, activities, and networking opportunities.

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