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Podnews Daily - podcast industry news
Rising Trends in Podcast Advertising and Community Events
This chapter explores the increasing importance of podcast advertising, supported by a recent study recommending larger budgets for brands. It also highlights key events and innovations, such as Podwoman's first in-person edition in Spain and updates on AudienceLift.
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- Advertisers say they’ve never been more interested in podcast advertising - and never used it more. That’s the results of the eleventh year of the Advertiser Perceptions study by Westwood One and Cumulus Media. However, the study suggests, brands are just “sticking their toe in the water” in terms of budgets; and suggests that it’s time that brands invested 5% of their overall spend in podcasting.
- Could open video podcasting be a little closer? Podpage now supports HLS podcasts, and explains its benefits. Here’s the example show’s website on Podpage.
- PodWoman, a podcasting event dedicated to women in podcasting, is back for a third year in Madrid, Spain - this time, its first in-person edition. The Spanish-language event will feature talks, activities, and a networking area designed to connect professionals and creators in the podcasting world. It’s on Oct 18.
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- How To Get 50 MILLION Downloads with Gary Arndt — How do you grow your podcast to massive numbers? I invited Gary onto the Smarter Podcasting to find out. He is the host of Everything Everywhere Daily, and recently hit 50 million downloads! How?!
- 20th Annual Podcast Awards - Register Now! — The People's Choice Podcast Awards nominations are open You must register to participate. 20th year honoring podcasters globally in 30 categories. Register Now!
- Attention Podcast Hosts! — PodSnacks offers a tool that helps engage your audience. Utilizing AI it summarizes your episodes, links to Spotify and Apple, & alerts your subscribers via emails.
- Join the Empowered Podcasting Conference, Sept 26 — Connect with industry leaders, learn actionable strategies, and elevate your podcasting journey. Tickets are limited. Reserve your spot today!
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