Steve Jobs initially declined the role of CEO at Apple due to his obligations to his family and Pixar, but returned as interim CEO after seeking advice from respected individuals and wanting to help find a suitable replacement.
Steve Jobs aimed to assemble a team of exceptional individuals by implementing a collaborative hiring process and avoiding the 'bozo explosion'. He admired Jay Robert Oppenheimer's approach to hiring and sought to emulate it at Apple.
Apple's retail stores, despite initial doubt from critics, became one of the most successful in history, surpassing expectations and proving the naysayers wrong.
Deep dives
Steve Jobs' Reluctance to Become Apple CEO
When offered the role of CEO at Apple, Steve Jobs initially declined, expressing his contentment as CEO of Pixar. He was torn between his obligations to his young family, Apple's struggles, and the desire to maintain a balanced lifestyle. After seeking advice from respected individuals, such as Andy Grove, he decided to return to Apple as interim CEO to help find a suitable replacement.
The Bozo Explosion and A Players
Steve Jobs believed in assembling a team of A players. He aimed to have a collaborative hiring process, where potential employees would speak to individuals from different departments within Apple. Jobs wanted to avoid the 'bozo explosion' by ensuring that every team member was exceptional. He admired Jay Robert Oppenheimer's approach to hiring for the atomic bomb project and sought to emulate it at Apple.
Critics' Misjudgment of Apple Stores
Many critics expressed doubt about the success of Apple Stores and believed that Apple's focus on quality and innovation was too niche. For example, Business Week infamously wrote, 'Here's why Apple stores won't work.' However, Apple's retail stores became one of the most successful in history, surpassing expectations and proving the critics wrong.
Innovative Materials: Gorilla Glass
Steve Jobs had a fascination with different materials and their potential for innovation. He transitioned from translucent and colored plastics to metals, such as titanium and aluminum. Then, he aimed to incorporate glass, which led to the decision to use Gorilla Glass for the iPhone screens. When initially told this couldn't be done, Jobs ensured that a factory was built in China to manufacture the anodized aluminum and glass screens.
Steve Jobs' Demand for Gorilla Glass
During a conversation with Corning's CEO, Jobs discovered the potential of Gorilla Glass for the iPhone. Initially doubtful, Jobs was convinced by Weeks' scientific explanation and demanded Corning produce as much Gorilla Glass as possible within six months.
Apple's Legacy and Jobs' Approach to Innovation
Jobs focused on building an enduring company that prioritized creating exceptional products over making profits. He emphasized the importance of reading the future desires of customers and pushing the boundaries of innovation. Jobs valued simplicity, integration, and control, which allowed Apple to launch groundbreaking products and transform entire industries, such as personal computers, music, smartphones, and tablets.