The Design Process at Blinkist

At Blinkist, the design process is highly structured and process-driven. Designers start by identifying the motivation and user problem for each project, ensuring that they have a clear understanding of what they are trying to solve. They conduct thorough research, including competitive analysis and user feedback, to gather insights and validate their hypotheses. Throughout the process, designers prioritize data-driven decision-making, using dashboards and other data sources to inform their design choices. They also emphasize the importance of running A/B tests to validate their solutions before implementing them. This structured approach helps the design team at Blinkist stay focused, align with business objectives, and create solutions that are backed by both qualitative and quantitative data.