The Experimentation Phase: Validating Hypotheses

Tulio Jarocki is a product designer at Blinkist, a subscription service that summarizes non-fiction books so they can be consumed in just 15 minutes. The company has over 2500 books in its database, more than 6 million customers, and it has raised over $35 million.

In the episode, we spoke about:

• the checklist design process that product designers use at Blinkist,

• how designers at Blinkist use data in their design process (and where they get it from),

• and differences between USA and Europe in design maturity.