#7 Ryan Singer Head of Strategy at Basecamp

In this episode, Ryan Singer, Head of Strategy at Basecamp and UI/UX design expert, shares his insights on creating customer-centric products and efficient development cycles. He dives into Basecamp's six-week development model, emphasizing small teams and user needs. Ryan discusses the importance of understanding customer personas beyond demographics and the challenges of integrating voice technology like Alexa. With thoughts on staying ahead of tech trends, he argues for balancing customer insights with market awareness.