AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
#7 Ryan Singer Head of Strategy at Basecamp
Joel Beasley | Modern CTO
Understanding Customer Personas Beyond Demographics
This chapter explores the development of customer personas by focusing on the situational factors influencing behavior rather than traditional demographic data. The speaker emphasizes the importance of personal relationships and user experiences in shaping product development, particularly in niche industries like legal and fitness.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode