Let's Talk Loyalty

#464: Driving Relevant Rewards in the Global Travel Loyalty Market with Valuedynamx

Nov 28, 2023

James Berry, Managing Director at ValueDynamx, discusses the relevance of loyalty programs for airlines and retail-led programs. They highlight partnerships with Jetblue, Etihad Airways, Emirates, and Nectar in the UK. The episode explores member engagement across different markets and demographics. They emphasize the importance of non-core partnerships, the growth of travel in the EMEA region, and the shift in spending behavior. The use of headless APIs, personalization, and expanding partnerships with Nectar are also discussed.

46:30

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Episode guests

James Berry

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Quick takeaways

ValueDynamx helps loyalty programs broaden their rewards portfolios and cater to different markets and demographics.

James Berry admires Amazon Prime's transparent and clear view of the benefits gained through engagement with the program.

Deep dives

Value Dynamics: Making Loyalty Programs More Relevant

Value Dynamics is a platform designed to make loyalty programs more relevant to customers by offering curated offers and rewards. They have partnered with major airlines like JetBlue, Etihad Airways, and Emirates, as well as retail-led programs like Nectar in the UK. The platform helps loyalty programs broaden their value propositions and rewards portfolios to cater to different markets and demographics. By focusing on transaction engagement and expanding partnerships, Value Dynamics enhances the value for both customers and participating brands.

Introduction

2min

Exciting Developments in the Loyalty Industry

9min

Growth of Travel and Shift in Spend Behavior

20min

Exploring Event-Driven Architecture and the Benefits of Headless API

2min

Importance of Personalization in Loyalty Programs

4min

Adding Value to Customers and Expanding Partnerships

7min

Acknowledgements, Sponsorship, and Call to Action

2min

Today’s episode features our friends in ValueDynamx, a platform designed to make loyalty programs more relevant to customers by offering curated offers and rewards.

James Berry is their Managing Director, Commercial, and he joins me today to share

why airlines like Jetblue, Etihad Airways and Emirates, as well as retail-led programs like Nectar in the UK are increasingly excited about broadening their propositions and their rewards portfolios with the Valuedynamx platform.

James also shares some nuances and insights on how members engage with loyalty programs in different markets and across different demographics.

This episode is sponsored by Valuedynamx.

Show Notes :

1) ValueDynamx

2) James Berry⁠