Let's Talk Loyalty #464: Driving Relevant Rewards in the Global Travel Loyalty Market with Valuedynamx
Nov 28, 2023
James Berry, Managing Director at ValueDynamx, discusses the relevance of loyalty programs for airlines and retail-led programs. They highlight partnerships with Jetblue, Etihad Airways, Emirates, and Nectar in the UK. The episode explores member engagement across different markets and demographics. They emphasize the importance of non-core partnerships, the growth of travel in the EMEA region, and the shift in spending behavior. The use of headless APIs, personalization, and expanding partnerships with Nectar are also discussed.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Exciting Developments in the Loyalty Industry
02:08 • 9min
Growth of Travel and Shift in Spend Behavior
11:34 • 20min
Exploring Event-Driven Architecture and the Benefits of Headless API
31:35 • 2min
Importance of Personalization in Loyalty Programs
33:18 • 4min
Adding Value to Customers and Expanding Partnerships
37:45 • 7min
Acknowledgements, Sponsorship, and Call to Action
45:10 • 2min