James Berry, Managing Director at ValueDynamx, discusses the relevance of loyalty programs for airlines and retail-led programs. They highlight partnerships with Jetblue, Etihad Airways, Emirates, and Nectar in the UK. The episode explores member engagement across different markets and demographics. They emphasize the importance of non-core partnerships, the growth of travel in the EMEA region, and the shift in spending behavior. The use of headless APIs, personalization, and expanding partnerships with Nectar are also discussed.
