Importance of Personalization in Loyalty Programs

Today’s episode features our friends in ValueDynamx, a platform designed to make loyalty programs more relevant to customers by offering curated offers and rewards.

James Berry is their Managing Director, Commercial, and he joins me today to share

why airlines like Jetblue, Etihad Airways and Emirates, as well as retail-led programs like Nectar in the UK are increasingly excited about broadening their propositions and their rewards portfolios with the Valuedynamx platform.

James also shares some nuances and insights on how members engage with loyalty programs in different markets and across different demographics.

This episode is sponsored by Valuedynamx.

Show Notes :

1) ValueDynamx

2) James Berry⁠