Don Faul - The Future of CrossFit

Don Faul, the CEO of CrossFit and a seasoned athlete, shares his transformative journey leading the brand. He discusses the passion within the CrossFit community and highlights the power of its unique affiliate model. Faul addresses challenges faced by affiliate owners, emphasizing the need for robust business practices and education. Looking ahead, he envisions engaging 30 million participants by 2030, aiming for a healthier global community. The importance of effective leadership and member support within CrossFit is a recurring theme in their conversation.