Don Faul - The Future of CrossFit
Future of Fitness
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The Evolution and Impact of CrossFit
This chapter explores the journey of CrossFit through the lens of new leadership and the personal connection of its CEO with the community. The speakers discuss the brand's challenges, its inclusive consumer identity, and the unique affiliate model that empowers gym owners. They emphasize the importance of supporting diverse fitness levels while reinforcing the transformative potential of CrossFit in addressing societal health issues.
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