The Marketing Millennials

SPECIAL SERIES: Mastering the Art of Short Form Content | Bathroom Break #18

Aug 26, 2024

09:33

Snipd AI

In this engaging chat, marketing expert Jay Schwedelson, known as the King of Boca Raton, dives into the booming trend of short-form content. He explains the 'Costco sampler effect' and its power for brands. A/B testing emerges as a crucial tactic for marketers, helping refine their messaging. Jay also offers creative tips on repurposing long-form content into bite-sized videos. Plus, enjoy a light-hearted discussion about pizza, adding a fun twist to the marketing insights!

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Quick takeaways

B2B marketers should prioritize short-form video content to enhance audience engagement and connect authentically with potential clients.

Authenticity is crucial for creating engaging short-form videos, as they need to capture attention quickly and evoke emotional responses.

Deep dives

The Power of Short-Form Video

Short-form video is increasingly critical for B2B marketers, as it significantly enhances audience engagement. Marketers who moved from long textual posts to video formats have reported a marked increase in direct messages and connection requests, suggesting that video content effectively draws in viewers. Platforms like LinkedIn have adapted by introducing video feeds similar to TikTok, indicating a trend that marketers should capitalize on to reach their audiences more effectively. The engaging nature of these videos allows businesses to showcase their personalities and connect with potential clients more authentically.

Intro

4min

The Power of Authenticity in Short-Form Video

2min

Crafting Engaging Short-Form Video Content

2min

Pizza Love and Podcast Promotions

2min

I’m back, chatting with the King of Boca Raton himself, Jay Schwedelson, for another round of our best Marketing tricks and tips.

This week, we’re breaking down the rise of short-form content— and revealing how B2B marketers can leverage it for their gain. What’s the Costco sampler effect (…not the one that happens after you’ve eaten too many free cheese samples 😉) and how can it benefit your brand?

Plus, find out why A/B testing is your number one weapon, and stay tuned to discover the absolute best ways to repurpose your long-form content.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com