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This chapter introduces a special series on the importance of short-form video content in B2B marketing, highlighting the hosts' personal experiences in transitioning from written content. The discussion focuses on the rise of video platforms and the need for authentic, engaging bite-sized content to connect with audiences.

I’m back, chatting with the King of Boca Raton himself, Jay Schwedelson, for another round of our best Marketing tricks and tips.

This week, we’re breaking down the rise of short-form content— and revealing how B2B marketers can leverage it for their gain. What’s the Costco sampler effect (…not the one that happens after you’ve eaten too many free cheese samples 😉) and how can it benefit your brand?

Plus, find out why A/B testing is your number one weapon, and stay tuned to discover the absolute best ways to repurpose your long-form content.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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